Reverse Resources


Reverse Resources’ own estimated support needed to scale.

Seeing data and digitalization of waste flows as key to a circular economy, Reverse Resources has created a platform for mapping, steering and tracing textile leftovers to reduce the need for virgin materials.

Today, a large share of the fibers entering the fashion value chain end up as waste. This waste is often pushed out the factory door and handled by the informal sector, such as waste pickers, without any transparency. The waste, however, is in fact a resource, but due to inefficient supply chains it’s not treated as such. A middleman is needed, and that’s where Reverse Resources comes in.

Using the power of big data and transparency, Reverse Resources has created an ‘Uber for waste’ – connecting supply and demand, finding the best middleman to deliver the goods. The digital platform makes sure textile leftovers from fabric and garment production are mapped, traced and traded through a standardized and transparent process. In this way, Reverse Resources aims to help waste become the new raw material for the fashion industry, supporting the scale-up of a circular economy. 

Impact Potential BY ACCENTURE


Enabling waste material
to be looped back into
the value chain


5,400 billion liters water enabled to
be saved with Reverse Resources’
solution in 2030

Comparable to the water usage in
production for 2 billion cotton t-shirts

Social Sustainability

Contributing to increased wages
and improved working conditions
in developing countries

The planet positive impact potential is estimated by Accenture with the purpose of demonstrating how Reverse Resources has the potential to create multi-dimensional value when scaling.

The high-level estimation is based on Reverse Resources’ potential to scale and its output in 2030 (~6 million metric tons of waste traced). Using Reverse Resources’ solution has the potential to save 5,400 billion liters of water in 2030, which is comparable to water usage in production for 2 billion cotton t-shirts.

The solution enables recycling waste material, creating a circular textile flow. In addition, the innovation has the potential to create a significant social impact. The waste workers in the informal sector in developing countries currently earn less than official minimum wages. With Reverse Resources’ approach of supply chain efficiency and increased value of secondary materials, margins of the waste management sector can be increased. This can lead to a more formalized sector, with higher wages and improved working conditions as a result.

More on Accenture’s Impact Potential.

These materials are (A) for information purposes only, (B) do not constitute an offer to subscribe for, buy or sell securities of any of the Innovations mentioned herein or any other securities, and (C) should not be relied upon to make any investment decisions.


The team behind Reverse Resources consists of Ann Runnel (CEO and founder), Nin Castle (Co-founder and Network Lead), Dea Lasting (Co-founder and COO), Madis Peebo (CTO), Marieke Kokkelink (Sales director), Mari-Liis Link (UX designer), Maxime Bourland (Business Development & Research), Shamiul Hoque (Board member), Mumit Hasan (Lead of Operations, Bangladesh), Hemel Bhuiya (Project manager, Bangladesh), Mumit Hasan (Lead of Operations, Bangladesh), Hemel Bhuiya (Project manager, Bangladesh) and Harshitha Venati (Country Manager, India).  

Together they combine vast experience from the fashion industry, software development and circular economy, with people spread across Europe (Estonia, Spain, Netherlands, Poland) and Asia (Bangladesh, India).

Ann Runnel, Reverse Resources
Ann Runnel


  • European Business Awards for the Environment, Silver Medalist (2020)
  • Google Cloud & SAP Circular Economy 2030 Finalist (2019) 
  • Estonian Startup Awards, Impact Visionary award (2019)
  • Levi’s Collaboratory Fellow (2018) 
  • Postcode Lottery Green Challenge, runner up (2018)
  • Winner, H&M Foundation Global Change Award (2015)


Ann Runnel, Founder and CEO
LinkedIn | Instagram | Facebook


See the start-up presentations to learn more.



Using resilient stinging nettles to produce a linen-like fabric, Green Nettle Textile offers an environmentally friendly alternative to conventional linen.

More information Start-up presentations


Through a powerful jet engine that plugs directly into existing production systems, SeaChange wants to eliminate wastewater at its source.

More information Start-up presentations


Offering a biodegradable and mineral-based membrane for outdoor wear, dimpora enables outdoor enthusiasts to enjoy nature without harming it.

More information Start-up presentations


Unspun creates bespoke jeans with a perfect fit using algorithms from a body scan, eliminating the need for inventory and reducing waste.

More information Start-up presentations


By capturing carbon dioxide emissions and turning them into sustainable polyester pellets, Fairbrics has invented the first synthetic fibre with a net positive climate impact.

More information Start-up presentations


Challenging the toxic synthetic leather industry, Vegea has found a way to create vegan leather out of leftovers from winemaking.

More information Start-up presentations


Reverse Resources connects supply with demand by tracing, mapping and trading textile leftovers to reduce the need for virgin materials.

More information Start-up presentations


Through a thin RFID thread, Adetex.ID opens up for new possibilities within for example textile recycling, stock management and second-hand solutions.

More information Start-up presentations


Using a manufacturing method based on biomaterials, MycoTEX creates products that requires less water than natural fibers do, and no farmland or chemicals.

More information Start-up presentations


Using the game-changing microorganism algae, Algaeing creates biodegradable and renewable thread and dye with a small footprint.

More information Start-up presentations

Ten innovations

Looking to scale

The fashion industry needs radical change. Innovative solutions are abundant but often lack the support to scale. The ten garments, combined in five looks, represent ten groundbreaking innovations all in need of support. Each innovation has the potential to create real sustainable impact by 2030 if allowed to scale.

Read more